Diversity classes haven’t actually prepared us to talk about the really scary stuff: the issues that make us squirm, glance down at the floor and hope for a fire drill.
Let’s consider the racial disparities in tipping at fine restaurants. Pity the fine-dining manager who has to explain to a waiter why he or she must provide quality service to customers who aren’t likely to leave a tip.
Pity the poor CEO who must explain in court why a group of African-American customers had to wait 30 minutes longer to get a table than white diners.
It is easier on us to avoid these dialogs, and settle the racial and gender discrimination lawsuits as they arise (Denny’s Corp., $54.4 million settlement; Cracker Barrel, $2 million consent decree resolving a sexual discrimination lawsuit; and Shoney’s Inc. $132 million).
The facts are indisputable: African Americans, as a group, tend to leave smaller tips at full-service restaurants and that may lead to unenthusiastic service by blacks and whites. It is indisputable that the restaurant industry’s practices – and the racial biases that shape and influence management’s decisions and customer tipping practices – are costly for heavily minority communities such as Memphis, investors and ultimately, diners.
The tense love-hate relationship developing between African Americans and Hispanics (who also tip less, according to surveys) and the restaurant industry doesn’t bode well for a $604 billion economic sector that employs more than 12.8 million.
Is gender or racial discrimination a sound practice in a nation where whites are projected to be the minority (47 percent) by 2050?
The pipeline of talent that might do the most to connect the industry with fast-growing, culturally diverse cultures are being discouraged from contributing their knowledge, wisdom and culinary tastes.
The Restaurant Opportunities Center, founded in New York to provide support to restaurant workers displaced from the World Trade Center by the events of September 11, has documented the extent to which gender and racial biases factor into decisions made by restaurant managers and executives.
It sent testers, both people of color and whites, to apply for jobs and found, not surprisingly, that whites were more likely to get call back interviews and get hired.
“Employers and several white workers agreed that workers of color lacked the skills, ‘table talk’ (the ability to converse easily and relate to a wealthy white clientele), and/or appearance to succeed as fine-dining waiters and bartenders,” the center said in a release.
“Interviews with workers of color, however, revealed that many were training less-experienced white workers who then immediately surpassed them into wait staff and bartending positions that paid up to five times more than what they were earning as bussers.”
While I was in journalism school, I was hired by the Alumni Office at the University of Missouri to do a surprisingly honest story for the magazine that asked, “Are the Tigers’ stripes white? The story explored the love-hate relationship between the university and the influential black high school coaches in Kansas City and St. Louis. Mizzou was slow to knock on the door of these inner-city incubators for athletic talent, but rivals, Nebraska and Oklahoma, were not so shy.
It may surprise you to hear that George Flippin, Nebraska's first black football player. arrived in 1891-1894.In 1892, Missouri refused to play against him, and demanded that Nebraska leave him behind. Nebraska refused, and Missouri forfeited rather than take the field and play against Flippin.
By the time Mizzou warmed up to the idea of racial integration, black students - althletes and scholars alike - were warned not to enroll. In the intervening years, it has struggled to develop championship teams, while Nebraska and Oklahoma have built football dynasties.
Restaurant executives, are you listening? Missouri fans - black and white - have paid the price.
“We’re not taught to talk about race and culture,” Gerry Fernandez, head of the Multicultural Foodservice and Hospital Alliance, told a restaurant industry publication.
“We don’t do it well. We don’t like to do it. We’re going to have to get more savvy on cultural communications, cultural competencies, and understanding nuances. If we don’t do that well, we’re going to lose the talent war. They’ll go to other industries who manage the conflict better.”
(Linda S. Wallace, a social entrepreneur and highly experienced organizational trainer, specializes in developing powerful message strategies that resonate with multicultural markets. Contact her at theculturalcoach@aol.com or www.theculturalcoach.com.)

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