Nonprofit Boards: In Need Of A Makeover?
Oprah Winfrey’s Big Givers are interesting for their diversity: there’s a beauty queen, real estate developer, big-hearted author and media executive, disaster relief worker and a pre-med student among the richly diverse cast.
As the contestants rush around doing good deeds and helping folks in distress, viewers may notice curious: while people of color are heavily represented among those needing help, they are harder to spot among the nonprofit executives and fundraising boards.
The show inadvertently is highlighting an issue that rarely finds the limelight: In many urban centers, the racial and ethnic makeup of groups that help guide policies and practices in the nonprofit world do not reflect the rich diversity of local communities.
In 2005, the Urban Institute in Washington, D.C., found that 51 percent of nonprofit boards only had white members. Among nonprofits whose clientele are more than 50 percent African American, 18 percent did not have one African American trustee. Among groups catering to Latinos, 32 percent did not have any Hispanic board members.
What’s needed is a business-centered approach to management that positions nonprofits for future challenges by integrating practices that promote diversity and inclusiveness, said Adrienne Mansanares, program manager for the Denver Foundation’s Expanding Nonprofit Inclusiveness Initiative.
Due to the demographic shifts occurring in Colorado and throughout the United States, many nonprofits will need new tools, if they are to continue to be powerful change agents addressing the needs of diverse groups, Mansanares said.
The Foundation decided it would take a lead role in the effort to open doors wider to minority participation and tackle institutional racism. It hired a team of experts and writers to develop a diversity and inclusiveness workbook to serve as a blueprint for developing competencies and processes that support inclusiveness.
The full 18-module document, which is available nationwide for $35, guides organizations through the process of tailoring the plan to their organization, Mansanares said. (Shipping and handling fees are $6 for the first book and $2 for additional books. Select chapters and materials are available for free
Since the initiative’s start back in 2002, the Foundation has begun to compile best practices and insights gained through involvement, experiential learning and research. 
"Oprah's Big Give" was the No. 3 most-watched new series debut this season. The show has a group of contestants seeking ways to help needy people using money they've been given by the show. Their efforts are evaluated by judges and in the end, Winfrey surprises one with $1 million.
Mansanares and other officers offer a few of the more crucial lessons nationwide:
•Many of the key issues of the day intersect around institutional racism, Mansanares said. No matter what the services provided, the effects of institutional racism within a community can hinder nonprofit success, outreach and effectiveness. Organizations that actively identify, address and manage these challenges are better positioned to reach their long-term goals.
•People of color are not in leadership positions in the nonprofit sector, and that could become even more problematic as demographic shifts occur. Research indicates minorities see several barriers to inclusion. Minority executives interviewed said their ideas may not be valued; others may view them as a token or their concerns or special interests are not group priorities. Inclusive nonprofits create an honest and welcoming culture that allows a wide range of views, voices, and ideas to emerge and be considered.
•In many cities, a relatively small number of minorities are sought after by a large number of boards. Nonprofits, therefore, may need to cultivate leadership. Some cities such as Wilmington, Del., are beginning to nurture talent and provide a pipeline of minority leadership into the nonprofit sector. Veteran nonprofit board member Cynthia Primo Martin organized Trustees of Color, which is developing a database of potential minority board members.
•Nonprofit boards often are used as vehicles for building business relationships and gaining access into lucrative business circles and networks. Therefore, the lack of minority representation may hinder growth and economic development in minority communities.
•Those at the very top of the organization must lead the change, Mansanares said. Nonprofits that are successful share several key characteristics: commitment to inclusiveness from top leadership; expectation that change will be a long-term process; a willingness to integrate diversity into every aspect of the operations (staffing, contracting, policies and practices); an ability to keep assumptions in check and to ask open-ended questions; and a capacity to view challenges through an anti-racism lens.





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