Friends Don't Let Friends Pay Higher Prices
What would you do? Would you go ahead and pay or back up our friends by walking away in protest?
Many readers might feel this is an unlawful act of discrimination. Special pricing for preferential customers is considered a good business strategy.
Should companies be allowed to offer lower rates (or higher rates) to its preferred customers? Frequent shoppers programs offer special discounts and lower prices. Stores often provide special incentives and discounts to residents nearby. Newspapers offer deeper discounts and promotions to customers advertisers want to reach.
How would you feel if somebody took a look at you and then arbitrarily offered your a higher price?
That's exactly what happened in the mortgage industry. The new civil rights battlefield increasingly is a clash between classes, not racial or ethnic groups. Our treatment by society may be tied to our class: It can determine the schools we attend, the neighborhoods we can live in, and how many powerful people we know.
Some state and local governments are about to take on this issue of flexible rates and pricing. Last week, the Wall Street Journal reported that Illinois' attorney general issued subpoenas to units of Countrywide Financial Corp. and Wells Fargo & Co. for an investigation into whether lenders improperly steered minority borrowers into high-cost loans.
"In Florida, Attorney General Bill McCollum is looking to determine whether Countrywide put borrowers into loans they couldn't afford or loans with rates that weren't what the company was advertising or were misleading.... In January, the city of Baltimore sued Wells Fargo, alleging that it systematically targeted low-income minority homeowners for loans they couldn't afford, in violation of the Fair housing Act?," the Journal report said.
Oh, I know what some of you are thinking. Stop whining: The pricing was based upon that credit score. Well, not if we can believe the conservative Wall Street Journal, which found in 2005 that borrowers with good credit scores got 55 percent of all sub-prime mortgages.
Debora Blume, a spokeswoman for Wells Fargo, said in statement that race is not a factor in the way the company makes loans, only credit risk. (So, how did this happen that people with good credit got bad rates?) She told newspapers the company does not comment on pending litigation.
"We do not tolerate illegal discrimination against, or unfair treatment of, any consumer," the company's statement assured us. "Our loan pricing is based on credit risk. We are committed to serving all customers fairly - our continued growth depends on it."
I don't know about you but this statement does not make me feel any better. If this was not intentional discrimination, then brokrs were not following the corporate policies. If exeutives didn't do this intentionally, then they must argue they were unaware of the patterns of racial bias and of the rogue employees who violated their pricing policies and, in some cases, brought down their companies.
Investors have reason worry when when high-salary executives argue they are innocent because nobody told them what was really going on. Good parents always know what their kids are up to, and capable CEOs know when something has gone wrong.
As for the rest of us, well, people, we allowed this to happen. We knew that friends and neighbors were unfairly charged higher prices for loans, and yet we continued to look the other way. After all, we had more important things on our plate. While the government has stepped in to help lenders, homeowners are left with homes they can't afford. ( The National Community Reinvestment Coalition says corporations have received $230 billion in federal aid compared to nothing for homeowners.)
The lesson? Friends Don't Let Friends Pay Higher Prices. If we had followed that golden rules, thousands of Americans wouldn't have lost jobs.

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